* Massimo Zanetti raises coffee prices by about 12 pct
* Price hike effective March 16
NEW ORLEANS, March 20, 2011 - Massimo Zanetti Beverage USA has joined other U.S. roasters and passed along costs for its coffee after the beans soared to a 34-year high, the company's second hike in three months, a spokesman told Reuters on Saturday.
"The percentage basis was around 12 percent and we felt that was very much consistent with what we're seeing as the sustained increases in the coffee market," John Boyle, chief operating officer for Massimo Zanetti Beverage USA, said on the sidelines of the National Coffee Association meeting in New Orleans.
