LOS ANGELES, April 14, 2011 - Kraft Foods Inc will begin selling its premium coffee brand, Gevalia, at supermarkets and other U.S. retailers in August, the company said on Thursday.
The move gets Kraft back into the U.S. premium grocery coffee business after its contentious split with Starbucks Corp this March. The companies had been long-time grocery distribution partners. Kraft, North America's largest packaged food maker, said Gevalia is the No. 1 coffee brand in Sweden.
The company added that the nearly $400 million global Gevalia brand already has a "significant" following in the United States, where it is sold online.
U.S. retailers in August will offer ground, whole bean, decaffeinated and flavored Gevalia coffees options, Kraft said.
Source: Reuters
